Why “Nine Before One”?

What does this domain name mean? Is it just a playful, absurd title? Does it mean putting the interests of the many ahead of the interests of the individual? Does it refer to how many cups of coffee (or pints of beer) one can consume before the first hour of the afternoon? Perhaps it is the way a person with dyslexia might count to ten. In reality, when I was trying to come up with a domain name and I was under great pressure to make a decision I happened to look at the clock, and it was 12:51 pm.